Big Bang, SNSD, and IU are all called out for the first FACON

The supersized “fashion concert (FACON),” the K-Collection in Seoul, featuring Korea’s favorite “idol” stars and top fashion models, will raise its curtain on March 11 at the Olympic Gymnastics Arena in the Olympic Park.
As Korea’s first FACON of a whole new concept, with K-POP stars, models, IT, and fashion show all combined, the 2012 K-Collection in Seoul features some 20 fashion beauty brands, emerging designers and SOHO brands, and about 100 super models.
Among the top K-Pop stars, SNSD, Big Bang, IU, MABLQ, Infinite, T-ara, Miss A, Secret, and Nine Musicians will attend the event, giving fantastic performances and walking down the runway along with top models.
This FACON event was designed to encourage Korea’s small and medium-sized fashion brands that have lost their footing in the market because of the aggressive advance of big foreign brands and designer labels.
As well as the existing brands, up-and-coming designers (TOE, V-COMPANY, 2PLACEBO, B-ZUAN) will get some support for breaking into the market through presentations about their innovative design sense. To early adopters of fashion, it will be a great channel for quenching their thirst for something new.
A special exhibit called Smart Life will be set up at the venue to give visitors a futuristic experience of searching for and purchasing fashion content via smartphones.
Source: Sports Korea